Beni Rugs

About 

Beni Rugs is a brand founded in 2018 by Robert Wright and Tiberio Lobo-Navia with the goal of transforming traditional Moroccan rug production into a more sustainable, ethical, and collaborative practice. From the outset, their mission has been to bring economic stability and recognition to a craft historically shaped by informality, placing artisans at the center of the process and acknowledging them as creators rather than mere makers.
Based in Tameslouht, near Marrakech, the brand brings together all stages of production under one roof, prioritizing handwork and transparency. Their rugs are created using ancestral techniques passed down through generations, combined with a contemporary design approach. Beni advocates for a model where tradition and innovation coexist, ensuring fair working conditions, dignified wages, and an environment that values time, care, and the quality of craftsmanship.

More than preserving tradition, the brand seeks to reinterpret it, creating pieces that engage with the present while maintaining their cultural roots. By merging analog processes with a forward-looking vision, Beni Rugs proposes a new narrative for design—one in which the artisanal is seen as the future rather than the past, and where each rug carries not only material, but also stories, identities, and human connections.

“Our studio is a place where tradition bends, but never breaks, merging analog art forms with forward-looking values.”