A Casa Paulista | April 25 to June 19

Our first exhibition, A Casa Paulista, marks the opening of Bossa’s new gallery in São Paulo. It reads as a gesture to the city and to the figures who shaped its modern interiors.

Coincidence or not, these stores were once located in downtown São Paulo, just a few kilometers from our new space — at a time when the area stood at the center of the city’s cultural life.

For this inaugural show, we look to the companies that helped define São Paulo in the 1950s. Branco & Preto and Forma stand as key pioneers in shaping this modern aesthetic.

On view from April 25 to June 19, in São Paulo.

We look forward to welcoming you.

Rua Maria José, 158

São Paulo — Brasil

BRANCO & PRETO

Branco & Preto was an architecture and design firm that opened in 1952 in São Paulo. He was one of Brazil's forerunners of interior architecture and modern furniture. The studio was managed by the architects Miguel Forte (1915-2002), Jacob Ruchti (1917-1974), Plínio Croce (1921-1984), Roberto Aflalo (1926-1992), Carlos Millan (1927-1964), and Chinese architect Chen Y Hwa – the only one in the group who did not graduate from the architecture and urbanism course at Mackenzie University. The interest in modern architecture is what unites the young architects who, upon realizing the gap in the Modern furniture market in São Paulo in the early 1950s, created a store that offered an alternative of modern taste to the São Paulo elite.

FORMA S.A. MÓVEIS E OBJETOS DE ARTE

Martin Eisler (1913-1977) and Carlo Hauner (1927-1997) were the primary designers for the iconic Brazilian furniture company, Forma. Their work spans four countries and several decades. And, their abundance is left to discover, though their exceptional, unique works that are already highly sought as examples of the vibrant modern movement in South America. Born in Brescia, Italy, Carlo Hauner studied design in Milan and later immigrated to Brazil after World War II. He began a furniture production company and purchased a factory owned by Lina Bo Bardi and Pietro Bardi, renaming it Móveis Artesanal. Born in Vienna, Austria, Martin Eisler studied architecture in Austria. He moved to Buenos Aires, Argentina, in 1938, where he began exhibiting his furniture designs. He met Hauner in Brazil and soon started traveling there frequently to collaborate on designs. They founded Forma with E. J. Wolf, who became the company’s director to sell their own designs as well as pieces licensed from Knoll International.

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A Casa Paulista: Exhibition Furniture of Branco & Preto and Forma S.A.

BRANCO & PRETO

FORMA S.A. MÓVEIS E OBJETOS DE ARTE

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